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UI/UX development of an innovative business platform that combines networking, company reviews, and job postings.



UI/UX development of an innovative business platform that combines networking, company reviews & job postings.



CLIENT

Ice-Peak GmbH, Germany.
B2B Business Platform,
2023.

Timeline: 7 weeks

ROLE

As the Freelance UX/UI and Brand Designer, I led the redesign of the platform’s user interface, ensuring it caters to both B2B and B2C needs. I worked with a team of 2 designers and 3 developers to bring the platform to life.

TOOLS USED

Figma for wireframing and UI design.
Adobe Illustrator for graphic and logo design.

ProjecT
OVERVIEW

The project aimed to create a multifunctional platform that connects businesses, customers, and employees, providing comprehensive tools for efficient business management and growth.

ALL-In-ONE B2B PLATFORM

Ice-Peak had a start-up idea to replace countless of business platforms with 1 easy to use platform that will have all the tools for businesses to grow. The main goal was to tackle the issue that companies are struggling to get talented employees. The idea was that the companies can create public profile where employees & customers can review them. Additionally companies can post jobs and network.

Ice-Peak already had a platform that they developed, however it was not attracting new customers and was hard to use. The goal was to create a new re-branded platform.

Branding
UI/UX
Interface Design

Challenge

At the start, the project faced significant challenges. Combining networking, reviews, and job postings meant many functionalities had to be included, making the scope seem unrealistic for a 7 weeks timeline. It was crucial to avoid making the platform complicated for new users.

I addressed this by identifying the MVP and main target audience with the stakeholders. Through strategic sessions, we discussed the platform’s direction & innovative features. We focused on creating separate landing pages for B2B and B2C, simplified sign-up process and created individual dashboards to address specific user needs.

Simplified
Easy to Use

Collaboration with stakeholders drove strategic UI/UX decisions by ensuring that all key functionalities were prioritised “

Market Research

Our research identified the importance of consumer reviews for business growth and development. Competitor research also identified a gap in the B2B market for a comprehensive platform that small to medium-sized businesses can afford.

74%

74%

of small business owners says that networking is crucial to the success of their business.

45%

45%

of companies use at least 3 platforms for their application & talent acquisition.

92%

of job seekers rely on employee reviews.

Design Process

The design process, spanning 7 weeks, involved stages of Discovery, Strategy, Design, and Validation. It incorporated customer requirements, market data & multiple feedback rounds.

Discovery

1 week

Roadmap
Timeline
Market Research
Info Architecture

Strategy

1 week

Strategy Calls
User flow
Sitemap
Concept Sketches

Design

4 weeks

Wireframes
Branding
Design System
Prototypes
High-Fidelity Screens

Validation

1 week

Usability Testing
Dev. Requirements
Dev. Req.
Dev. Req.
A/B testing
Analytics

DESIGNING
Brand Identity

I have developed a brand identity from scratch that can be used both in digital and offline space. The brand identity merges modernity with functionality. The style guide emphasizes minimalism and futuristic visuals that resonates with our target B2B audience and sets us apart in the digital space.
Custom 3-D illustration were also developed to make the platform stand out.

I have developed a brand identity from scratch that can be used both in digital and offline space. The brand identity merges modernity with functionality. The style guide emphasizes minimalism and futuristic visuals that resonates with our target B2B audience and sets us apart in the digital space. Custom 3-D illustration were also developed to make the platform stand out.

I have developed a brand identity from scratch that can be used both in digital and offline space. The brand identity merges modernity with functionality. The style guide emphasizes minimalism and futuristic visuals that resonates with our target B2B audience and sets us apart in the digital space. Custom 3-D illustration were also developed to make the platform stand out.

Minimalistic, bold design with a futuristic accent.



A sneak-peak
inside the Platform

The platform was built to meet both B2B and B2C needs, with separate landing pages. The B2B page below focuses on showcasing the platform, featuring clear calls-to-action for businesses to sign up and access tools for growth.

over 80 screens were created in the span of 7 weeks to imporve the user flow on the platform“

Tailored Dashboard
to stay connected

Maintaining your profile is incredibly easy with the customized dashboards, tailored for both B2B and B2C users and optimized for mobile, ensuring seamless access anywhere. B2B dashboards offer insights into business health, public profiles, networking events, and job applications, while B2C focuses on job search and review tracking. Additionally, special features like tailored quizzes and messaging are integrated for enhanced interaction.

Tailored
Dashboard
to stay connected

Maintaining your profile is incredibly easy with the customized dashboards, tailored for both B2B and B2C users and optimized for mobile, ensuring seamless access anywhere. B2B dashboards offer insights into business health, public profiles, networking events, and job applications, while B2C focuses on job search and review tracking. Additionally, special features like tailored quizzes and messaging are integrated for enhanced interaction.

Tailored Dashboard
to stay connected

Maintaining your profile is incredibly easy with the customized dashboards, tailored for both B2B and B2C users and optimized for mobile, ensuring seamless access anywhere. B2B dashboards offer insights into business health, public profiles, networking events, and job applications, while B2C focuses on job search and review tracking. Additionally, special features like tailored quizzes and messaging are integrated for enhanced interaction.

“It was also important to create a mobile optimised dashboards as users preferred a fast overview “

Discover Top
Employers

Discover Top
Employers

The platform transforms job hunting by providing B2C users with detailed company reviews and rankings, connecting them with ideal employers and uncovering new career opportunities with ease. Additionally, it shows that their feedback can make a big difference to how companies are seen and ranked.

Detailed Job Profiles

Detailed Job Profiles

Help to Attract New Candidates

Help to Attract New Candidates

Direct Feedback for Candidates

Direct Feedback for Candidates

Easy Mobile Job application

Easy Mobile Job application

Unified
B2B Ecosystem

Unified
B2B Ecosystem

B2B profiles are packed with features that allow businesses to connect, gather insights and grow. Each firm gets evaluated on 6 categories, suggesting areas for improvement and giving an opportunity to earn rewards. This allows businesses to stand-out in their industry and attract new customers and talent.

Firm Profiles

Firm Profiles

Reviews & Statistics

Reviews & Statistics

OUTCOME

Ice-Peak has presented the platform mockups to the existing customers who were very happy with the new interface. It was easier for them to understand the platform and how to register, therefore reducing on-boarding time and costs.


Unfortunately the platform was not fully developed and more user testings and real data could not be collected. I hope one day the project is continued to see it in real life.

Takeaways

This project reinforced the importance of clearly defining the features and the priorities whilst working with tight deadlines. It was incredibly important to involve stakeholders at every stage of design in order to understand the platform and most important features.

Ice Peak was incredibly happy with the collaboration done and has posted about it on multiple social media platforms. Our collaboration showed the importance of working together as a team with clients and creating a product together.