The #1 Platform for B2b Growth
CLIENT
Ice-Peak GmbH, Germany.
B2B Business Platform,
2023.
Timeline: 7 weeks
ROLE
As the Freelance UX/UI and Brand Designer, I led the redesign of the platform’s user interface, ensuring it caters to both B2B and B2C needs. I worked with a team of 2 designers and 3 developers to bring the platform to life.
TOOLS USED
Figma for wireframing and UI design.
Adobe Illustrator for graphic and logo design.
ProjecT
OVERVIEW
The project aimed to create a multifunctional platform that connects businesses, customers, and employees, providing comprehensive tools for efficient business management and growth.
ALL-In-ONE B2B PLATFORM
Ice-Peak had a start-up idea to replace countless of business platforms with 1 easy to use platform that will have all the tools for businesses to grow. The main goal was to tackle the issue that companies are struggling to get talented employees. The idea was that the companies can create public profile where employees & customers can review them. Additionally companies can post jobs and network.
Ice-Peak already had a platform that they developed, however it was not attracting new customers and was hard to use. The goal was to create a new re-branded platform.
Challenge
At the start, the project faced significant challenges. Combining networking, reviews, and job postings meant many functionalities had to be included, making the scope seem unrealistic for a 7 weeks timeline. It was crucial to avoid making the platform complicated for new users.
I addressed this by identifying the MVP and main target audience with the stakeholders. Through strategic sessions, we discussed the platform’s direction & innovative features. We focused on creating separate landing pages for B2B and B2C, simplified sign-up process and created individual dashboards to address specific user needs.
Simplified
Easy to Use
“Collaboration with stakeholders drove strategic UI/UX decisions by ensuring that all key functionalities were prioritised “
Market Research
Our research identified the importance of consumer reviews for business growth and development. Competitor research also identified a gap in the B2B market for a comprehensive platform that small to medium-sized businesses can afford.
of small business owners says that networking is crucial to the success of their business.
of companies use at least 3 platforms for their application & talent acquisition.
Design Process
The design process, spanning 7 weeks, involved stages of Discovery, Strategy, Design, and Validation. It incorporated customer requirements, market data & multiple feedback rounds.
Discovery
1 week
Roadmap
Timeline
Market Research
Info Architecture
Strategy
1 week
Strategy Calls
User flow
Sitemap
Concept Sketches
Design
4 weeks
Wireframes
Branding
Design System
Prototypes
Validation
1 week
Usability Testing
A/B testing
Analytics
DESIGNING
Brand Identity
Minimalistic, bold design with a futuristic accent.
A sneak-peak
inside the Platform
The platform was built to meet both B2B and B2C needs, with separate landing pages. The B2B page below focuses on showcasing the platform, featuring clear calls-to-action for businesses to sign up and access tools for growth.
“over 80 screens were created in the span of 7 weeks to imporve the user flow on the platform“
“It was also important to create a mobile optimised dashboards as users preferred a fast overview “
The platform transforms job hunting by providing B2C users with detailed company reviews and rankings, connecting them with ideal employers and uncovering new career opportunities with ease. Additionally, it shows that their feedback can make a big difference to how companies are seen and ranked.
B2B profiles are packed with features that allow businesses to connect, gather insights and grow. Each firm gets evaluated on 6 categories, suggesting areas for improvement and giving an opportunity to earn rewards. This allows businesses to stand-out in their industry and attract new customers and talent.
OUTCOME
Ice-Peak has presented the platform mockups to the existing customers who were very happy with the new interface. It was easier for them to understand the platform and how to register, therefore reducing on-boarding time and costs.
Unfortunately the platform was not fully developed and more user testings and real data could not be collected. I hope one day the project is continued to see it in real life.
Takeaways
This project reinforced the importance of clearly defining the features and the priorities whilst working with tight deadlines. It was incredibly important to involve stakeholders at every stage of design in order to understand the platform and most important features.
Ice Peak was incredibly happy with the collaboration done and has posted about it on multiple social media platforms. Our collaboration showed the importance of working together as a team with clients and creating a product together.
